10 Marijuana Stocks To Ride High On The Farm Bill
- What Happened In The Stock Market Today
- The Alkaline Water Company Releases Six New A88cbd Functional Waters
- Marijuana Stocks To Ride The Farm Bill: Emerald Health Therapeutics Emhtf
- Cannabis Holiday Marketing Tips
- What Is Behind The Impressive Market Growth Of Cbd?
- Top Stock Picks For Week Of February 14th
They are convinced CBD-infused products aid in anxiety, inflammation, and other conditions. On September 25, 2018, IGC announced that it is developing a line of CBD-infused energy drinks called ‘Nitro G’. The shares of IGC started trading up vertically for the next few days and reached as high as $14.58 at one point.
The form of the CBD product also matters, as well as if it’s hemp-derived or not and what percentage of THC it has. Interestingly enough, women are present on both sides of the counter. They are very much present as entrepreneurs, and as consumers as well. The industry’s growth is followed by new vacancies, many of which have never existed before. Finally, 80% of the vets reported there were no major side effects due to CBD use.
We’ve seen an impressive surge of developments in the cannabis industry throughout 2019, including shifting customer purchasing habits due to increased product accessibility and diversity. Gone are the days where customers only had marijuana flower to choose from. Today, cannabis is infused into nearly any consumable product including edibles, capsules, tinctures, concentrates, patches, suppositories, and other delivery methods. Full Spectrum Tincture For CBD, aside from the FDA situation noted above, the Company’s biggest risks are related to the timing and sales momentum of the HIPH CBD-infused products, along with being able to differentiate them from the competition. Competitive risks include lower pricing, more effective sales/marketing, potency, flavor, effective remedies, etc. These risks could come from larger competitors, existing firms or new entrants.
If you’re interested in giving weed drinks a shot, you have plenty of options to choose from. Since the advent of recreational weed, companies have been quick to imbue soda and sparkling water with the effects of THC. When you directly compare both experiences, weed drinks boast the potential for a less harmful good time. They fill an important role in social drinking culture, especially if you choose to use them instead of alcohol. Crown founder James Packer, who has a 37% stake in the company, declined to comment.A shareholder meeting to vote on the deal is expected to be held in the second quarter in June.
With a focus on “what’s next” – along with bringing decades of food and beverage market perspective and analysis to the table – U.S. Beverage Market Outlook 2020 is packed with insights about consumer trends, behavior, and motivations. So, looking at how we look at brands and how we look at the market in general, we love partnerships where both sides are incentivized. They are a shop out of Chicago, and they had been advising a lot of different Native American tribes, including Shinnecock, on how to enter the cannabis space. https://www.youtube.com/embed/BZ0k0D8_JsY
They are chewy, sweet, and perfect to carry around with you for a quick & discreet dose. We’re well known for our love of CBD gummies around here, so you’ll find reviews of several favorites on our site. Nowadays, you can easily find vegan and gluten free gummies, as well as more conventional bears, in both sweet and sour varieties. While CBD inhalers aren’t that common at this time, we could see this type of application becoming more relevant for people who are using CBD to target specific health conditions. There are obviously too many brands for us to call out on this list, so we’d recommend you do your own research online or read our best CBD oil recommendation.
San Francisco is one of the few places with multiple social consumption lounges. Colorado doesn’t have onsite consumption how long does cbd oil effects last regulations, but Denver passed their own. Alaska has also jumped on board the onsite consumption trend.
When you market your products you want to make sure that you emphasize that what you are offering is fresh and safe to consume. Now, keep in mind that one of the most important aspects of marketing is ensuring that what you claim about the product is true. Research shows that CBD can regulate the effect of alcohol, making it an ideal treatment for your hangover. In fact, the compound even minimizes the beverage’s effect when they interact in your system. It even regulates the intoxicating effect of THC, another cannabinoid found in the cannabis plant.
Baby Boomers, however, were the least keen to change their shopping habits (17%). They work behind the counter and have to be well-prepared to answer a myriad of questions about all the different strains and types of products they are selling. The average salary for a budtender is $32,240 and that is almost $5,000 more than an average shop assistant. According to the CBD sales statistics for 2019, US product sales were about $5 billion.
Maybe it’ll be a CBD motor oil from an obscure South Dakotan yam farm, or a CBD eyeball-whitener from Delaware’s biggest manufacturer of novelty toilets. Nobody can be quite sure of what narratives are yet to unfold, but we can rest assured that some of them will be deeply stupid. Any hot new trend is bound to attract its share of questionable ideas. Buckle up, though, because it’s about to get a whole lot weirder.
Ever since marijuana legalization came into effect in Canada, marijuana stocks have been correcting. I was not kidding when I described the current stock market conditions as turbulent. The wild swings that stocks have been experiencing are on par with a wild roller-coaster ride.
This includes Canadian cannabis companies, unburdened by federal restrictions, who are expected to increase their cross-border mergers and acquisitions. Smaller cannabis companies are impacted most heavily by this barrier and await passage of the Secure and Fair Enforcement Banking and Clarifying Law Around Insurance of Marijuana Acts to allow easier access to capital. Together, these two acts of legislation will what does cbd oil help with provide guidelines on how to work lawfully with legal cannabis businesses and prohibit penalizing or discouraging institutions from working with them. Both cybercrime and cannabis have experienced major booms since the start of the COVID-19 pandemic. Cannabis companies watched as healthcare and pharmaceutical organizations were hit hard by cybercriminals in 2020, and now the threat could be headed their way.
The mislabeled products have now led to multiple individuals filing lawsuits against the company, most of whom are being represented by Michael Fuller, a partner at the Underdog Law Office in Portland, Ore. The recall was issued Sept. 21 for a single batch of the mislabeled CBD product, which was produced by Cura CS LLC and sold under Curaleaf’s Select brand. Curaleaf acquired Cura and its Select brand in 2019 in a $948.8-million all-stock deal. Curaleaf Holdings, a vertically integrated multistate cannabis operator, is facing a wrongful death lawsuit, the latest in a string of lawsuits related to mislabeled products. Mobile devices’ proliferation and worldwide ubiquity have revolutionized many aspects of consumers’ lives, including their ability to communicate, travel and learn about… But there is more than mobile when it comes to reaching and retaining connected consumers.
What Happened In The Stock Market Today
Zacks Rank stock-rating system returns are computed monthly based on the beginning of the month and end of the month Zacks Rank stock prices plus any dividends received during that particular month. A simple, equally-weighted average return of all Zacks Rank stocks is calculated to determine the monthly return. The monthly returns are then compounded to arrive at the annual return. Only Zacks Rank stocks included in Zacks hypothetical portfolios at the beginning of each month are included in the return calculations.
Coca-Cola launched Topo Chico Hard Seltzer with Molson Coors Beverage in the U.S. in early 2021 as hard seltzer consumption soared. According to IWSR, U.S. hard seltzer volume surged 130% in 2020, helping the ready-to-drink category overtake spirits consumption, although growth has slowed this year. Topo Chico is the first alcoholic beverage that Coke has sold in the U.S. since the 1980s. “There are premium dollars going into ready-to-drink canned products in a cooler, and there’s growth again,” said Barclays analyst Lauren Lieberman at Beverage Digest’s “Future Smarts” virtual conference in early December. In 2020, total beverage alcohol consumption rose 2% — the biggest gain for the industry in nearly two decades, according to IWSR Drinks Market Analysis. Beer was the only category to see declining volume, true to a yearslong trend.
But it’s proven to be insulted from the price swings of the marijuana market. The company also has an impressive pipeline of therapies in the works… and approval of any of them could send this CBD stock skyrocketing. To complicate matters even further, the Food & Drug Administration hasn’t compiled a whole lot of information on CBD.
They market their own brand of Champagne or sparkling wine produced at the cooperative facility. A Vigneron is a family or person who specializes in growing how to dilute cbd oil grapes and producing wine independently. Vignerons are those who take pride in understanding every step of their vineyard, from planting to harvesting.
Yet, Headset forecasts that cannabis sales in Canada will grow exponentially; it is expected to grow twice as fast as the U.S. market between 2020 and 2021 and almost three times faster than 2021 to 2022. Part of today’s decline simply was due to investors taking a breatherafter the stock spiked on days with roughly three times its average trading volume. Only a little more than 9 million shares traded hands today, well short of the 16 million average. Given the trends over the past few years regarding enforcement and regulation of smokable CBD products, we fully expect the trend to continue in the coming years. More states will without a doubt continue to implement bans or restrictions, and it’s virtually guaranteed that the federal government will create more roadblocks. Photo by HighGradeRoots/Getty ImagesRecently, there have been a few developments that place the smokable hemp industry in even more jeopardy.
The other product that Sproutly’s APP technology has spawned is Bio-Natural Oils, which deliver water-soluble, strain-specific cannabinoids in an oil-based carrier. Infuz2O is a natural water soluble cannabis solution that can be stably formulated into traditional beverages without the use of artificial chemical and/or physical means to keep the cannabinoids cbd ou blended in the water base. Infusion has discovered that the cannabis plant naturally produces water soluble forms of phytochemicals, including cannabinoids and terpenes. This patent-pending breakthrough puts Sproutly Canada Inc. on the doorstep of disrupting the red-hot Canadian Cannabis Beverage market and becoming a leading cannabis beverage platform.
Elsewhere in Europe, Luxembourg is set to become the first country in this region to legalize the use of cannabis. This could mark the beginning of a new wave of optimism regarding the regulatory outlook for CBD products in the all-important European region. The industry, in fact, has come a long way to overcome the transparency issues faced as recently as 2018. First, the many use cases of cannabidiol are taking the industry mainstream. Data from CBI Insights reveal that CBD products are used in the following business sectors.
The Alkaline Water Company Releases Six New A88cbd Functional Waters
They volunteered for 10% pay cut, even though they already take, very modest salaries. They definitely have coffee running through their veins, as their father founded the company over fifty years ago. To say that their interests align with the rest of the shareholder’s interests is a huge understatement. If they were able to get the stock up to $20, before, then why can’t they do it again?
According to reports, consumers eager to buy the burger — specifically, the Carl’s Jr. “Rocky Mountain High CheeseBurger Delight” — were lining up in parking lots before the 6 a.m. Opening time at some locations, with burgers selling out by early afternoon. This isn’t news to many, there has been lot’s of articles popping up about this shift in behavior.
This is a drastic change in support for legalization over the last two decades. In response, more states are crafting policies to regulate both medical & recreational cannabis. The shift stems from the 2018 Farm Bill, which removed hemp products (THC value under .3%) from the Controlled Substances Act, which meant hemp could be legally cultivated on US soil. The ready availability of CBD has led to a boom in the marketplace. With advancements in research and medical professional education combined with increased availability and use, there is an exponentially increased interest in the medical benefits of CBD & cannabis. Marijuana is legal for adults in 18 states and Washington, D.C., and medical marijuana is legal in 37.
“Australian miners have found their product in high demand, helped by the impact of government and central bank measures abroad,” the OCE said back in March. Here’s a look at some of the trends seen in Australian mining in 2021, according to the country’s Office of the Chief Economist , quarter by quarter. Commenting on how the Australian resource sector performed in 2021, Jessica Amir, Saxo’s Australian market strategist, said 2021 was unprecedented for two reasons.
Each Unit is comprised of one common share in the capital of Tinley’s (“Common Shares”) and one common share purchase warrant (each, a “Warrant”). Each Warrant is exercisable into one Common Share (a “Warrant Share”) at a price of C$0.20 for a period of 24 months following the date of issuance. This investment brings Mr. Gillis’ aggregate position in the Company to 4,080,666 Common Shares. The net proceeds from the Private Placement will be used for working capital, capital expenditures, marketing, establishing new business lines and exploring potential mergers and acquisitions. On June 17, 2021, the Company announced that California’s cannabis beverage “Sprig” will produce at the Company’s newly opened third bottling line at the Long Beach Facility.
That said, for the risk-tolerant speculator, CVSI presents one of the best stocks to buy amid the farm bill announcement. Along with potentially favorable legislation down the line, CV Sciences produces a popular hemp-derived cannabidiol oil. The recently-signed law now gives CVSI greater retail coverage. Big picture — the stars have aligned for New Age Beverages to report steady low double digit revenue growth over the next few years.
While we’re not knocking the advances of modern medicine, traditional herbal derivatives are still a great way of maintaining and boosting overall health and wellness. Every day, our bodies are forced to respond and adapt to the stimulus we encounter in life. This can be anything from standard day-to-day stressors to the extreme stress of a tragic event. Work, in particular, is a major source of chronic stress with one study claiming that at least 77% of American experience work-related chronic stress annually.
Meanwhile, it continues to expand its cannabis-infused beverage line, including with CBD. These companies have been preparing for a while now, cutting back costs and continuing the trend of consolidation. So, if you’re looking for cannabis stocks to ride the third wave now and years in the future, start with these three. With the market opening up, consumers are, slowly, being spoilt for choice.
The examples highlighted on the above Alkaline Water stock chart are a testament to this notion. MACD is an indicator that is used to determine whether bullish or bearish momentum is pressuring the price action in a stock. I tend to place a lot of emphasis on this indicator because it has proven to be very influential.
Marijuana Stocks To Ride The Farm Bill: Emerald Health Therapeutics Emhtf
That’s because growing marijuana isn’t rocket science, and thus you need a distinguishing factor to stand out. Despite a burst of bullishness in early 2019, GTBIF stock has incurred its fair share of volatility. Between the beginning of May and the end of August, Green Thumb shed 41% of its market value. Still, its subsequent stability — via a horizontal trend channel — gave investors food for thought.
The pure-play marijuana fund ETFMG Alternative Harvest ETF MJ lost about 5.3% on Feb 6, 2018 and shed about 1.3% after hours. Two of Canada’s top cannabis producers Canopy Growth Corporation CGC and Tilray Inc. CGC and TLRY shares slumped about 3% and 0.8%, respectively, after hours. The compound can be derived from both cannabis and hemp plants. Though industrial hemp cultivation was legalized in the United States in late 2018, the Food and Drug Administration in the United States continues to treat CBD in the same manner irrespective of where it is coming from. To purchase A88CBD™ products online, visit us at To learn more about The Alkaline Water Company, please visit or connect with us on Facebook, Twitter, Instagram, or LinkedIn.
That being said, brands and retailers must be careful when it comes to sourcing, as consumers like to know if the ingredients are acquired sustainably, or grown organically. Conventional brick-and-mortar stores enable consumers to physically verify these products along with expert help. However, the COVID-19 pandemic has compelled retailers to shut down their stores. Also, as a risk reduction measure, consumers are ordering online rather than venturing out.
Cannabis Holiday Marketing Tips
Drew tells us CBD infused soaks and bombs are amazing for a post workout soak. They’re also great for easing cramps and any physical soreness. Hemp brands are taking extra care in curating their products to produce affordable luxury and a spa like atmosphere for the home. You too could feel transported to another time and place soaking in a hemp milk bath, lulled into a peaceful state of mind by subtle scents. Canopy Growth is another leading player in the industry that was hit hard in recent months.
A fundamental headwind that clouded the sector was federal oversight and limitations. The farm bill proved that despite significant challenges, the government can no longer ignore marijuana’s economic potential. Assuming a market average 16-times forward earnings multiple, $1.40 in 2030 projected EPS should produce a 2029 price target of over $22. Discounted back by 10% per year, that equates to a 2024 price target for NIO stock of roughly $14 — almost 400% above today’s price tag. In the big picture, there are simply way too many EV companies in China, and as the market cools, it is consolidating around a few players.
Coke isn’t the first beverage maker to notice the potential of cannabis-infused drinks. The constant change in consumer preferences has made the beverage industry look for new options, and cannabis-infused drinks attracted their attention too. Earlier this week, Coca-Cola responded to a BNN Bloomberg report mentioning the company’s talks with Canada-based cannabis producer Aurora Cannabis to develop cannabidiol-infused beverages. Cannabidiol is a non-psychoactive chemical present in marijuana.
Thus, if you’re looking for a multi-bagger stock that could rise 200% or more, it’s safe to say that you are looking at stocks with big risk profiles. Check out the stocks you need to grab before this market blows up right here in the USA. And early investors could see their starting stakes turn into retirement fortunes, as the industry is expected to surge 4,067%. General market rampage aside, the biggest new catalyst here is the approval Canopy just won for its remaining greenhouse space at Tweed Farms, which expands its licensed footprint to around 3.2 million square feet. For the UK beverages giant, getting into cannabis seems to be a must. Aphria seems to have the advantage because it’s market cap is lower than that other two—considerably.
Commenting on this investment, the beverage company’s CEO, Bill Newlands told CNBC, “We’ve got a very strong team in beer and we got a very strong team in wine. I don’t see secular health awareness trends going anywhere anytime soon. These trends should create a rising tide which will lift most boats in the healthy beverage market, including New Age’s healthy drinks. Further adding firepower to the top-line will be New Age’s push into CBD-infused beverages in the very big U.S. cannabis market. Aphria’s business strategy is to price its products low to gain market share in this competitive industry and to improve its online presence.
Every time, a new batch of news reminds folks that this is the cheapest and most undervalued cannabis investment on the market. The global superfood powders market is anticipated to remain epicenter of investment opportunities for manufacturers owing to surging demand for healthy and nutritious beverages, especially among millennials. Over the last few years, product launches have been a key business tactic of market players to reach a larger consumer base. The global legal marijuana market size was estimated at $13.8 billion USD in 2018. Growing legalization in various countries is primarily driving the market according to firms like Grand View Research . Furthermore, the rising adoption of cannabis as a medical product for treating conditions, such as Parkinson’s disease, cancer, arthritis, and neurological disorders is also expected to fuel revenue growth in the forthcoming years.
CBD is the non-psychoactive property found in marijuana that is alleged to have many health benefits. Lastly, IGC has a track record of issuing press releases in which they announce corporate changes based on the latest trends, but the company never followed through. For example, the company announced on December 26, 2017, that it will use the blockchain for certain application in cannabis production. Without belaboring the point, we all know why these companies did what they did, and it should not be a surprise to anyone that we have not heard anything from IGC on its blockchain plans ever since the crypto bubble burst.
Cannabis 2.0 will appeal to a much broader consumer base including those cannabis consumption methods,” explains Jennifer Lee, Consumer Advisory & Analytics contact, Deloitte . Through the state-wide exclusive distribution partnership with Nabis, all Ganja Gold products including their most popular infused pre-roll line Tarantula will go into distribution. This now allows the company to tap directly into a major distribution chain.
Supplementing Packaged Facts’ exclusive survey is an extensive analysis of Simmons’ National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually. This report contains dozens of numerical tables and charts, as well as numerous product photographs. Primary research also includes interviews with food and beverage market experts; participation in and attendance at food and beverage industry events; and extensive internet canvassing. Secondary research entailed gathering data from relevant trade, business, and government sources, as well as company promotional literature and annual reports.
What Is Behind The Impressive Market Growth Of Cbd?
The move away from traditional packaging allows consumers to engage with beverage brands in new ways and on their terms. From a day outdoors with family, to a day in the stadium with friends brands are discovering that more packaging options are providing more opportunities to connect with their consumers. These shots of whiskey are contained within a transparent edible capsule designed to be “simply swallowed”.
This constant pressure combines with a lack of any sort of support, and we eventually begin to develop or exacerbate health problems, and the longer this continues unchecked, the more run-down we become. Sports Supplements Ltd. manufactures products under various segments including, sports nutrition, protein, weight loss, health and wellbeing, and foods. The company’s primary offerings feature Organic Baobab Powder and Spirulina Powder. The superfood powders market in North America is majorly driven by notable shift towards and plant-based and vegan diet. Further, the regional market is receiving impetus from mushrooming e-commerce industry and prevalence of social media platforms for promotional campaigns.
Cannabis As A Natural Treatment For Autism
A business with higher sales could eventually produce more profit when it achieves profitability. The P/S ratio shows how much you’re paying for the stock for each dollar of sales generated. “At Vessl® we look for customers that share our values with respect to natural healthful beverages, environmental sustainability and product excellence,” continued Mr. Apodaca. We quickly figured out that the software and services were not a place where we had good line of sight. So, we leaned into the other two parts of the business which were profitable. TILT went through a rebirth when it went public with the same kind of wide mandate in 2018 that a lot of companies had back then.
Ahead of that licensing, Scythian took a controlling interest in 3 Boys Farms LLC—an established Florida medical cannabis company and primary care medical organization. But there’s another big potential catalyst coming, too—in a matter of days or weeks, Scythian is looking to acquire anexclusive medical cannabis license in Florida. And while the market is busy looking at Aphria, Scythian —a very smart and sophisticated incubator of cannabis assets—is stuffing its war chest full of Aphria shares soon convertible to cash. In a matter of days, Canada will legalize recreational marijuana—and it will be the staging ground for other parts of the world. Bursting with vitamin C, hibiscus is the colorful shrub typically found in teas.
If we decide to build bigger, that opens up the contract again. They provide the passion and the understanding of the plant, and really a great group of folks who are so interested in investing and seeing a true economic, sustainable engine out on that plot of land. These are facilities that a little over a year ago, prior management was thinking of selling off mostly because they thought there was tremendous value there. When I joined the firm, one of my first jobs was to look at a strategic view of the entire company and break down each of the business units.
The FDA’s initial positions on CBD failed to address smokable products, and as wenoteda few years ago andagainlast year, it didn’t appear that the FDA would expressly try to regulate smokable products. Farm Bill legalized industrial hemp, so expect to see more research and education into whether CBD could largely replace opioids across the country. According to the Centers for buy delta 8 thc flower Disease Control, 130 people die in the United Statesevery daybecause of opioids. And many turn from pills to heroin, causing those overdose rates to skyrocket. In related news, Liz Carmouche — who fought and lost to Ronda Rousey in the UFC’s first female fight in November 2012 — is preparing to square up against Valentina Shevchenko in the UFC’s main event Saturday night.
Pepsi has given a license to Boston Beer to produce the drink and created a new company, Blue Cloud, to distribute it. In August, it teamed up with Sam Adams brewer Boston Beer to announce Hard Mtn Dew. The flavored malt beverage will contain 5% alcohol by volume and sell on the soda’s brand equity — without the high caffeine content. You could even experiment with “cooling” notes in this beverage.
I learned right away that Splash was founded on wellness, much like Happy Chance. It was important to source clean cannabis, an aspect that Kalon and his team take pride in. We quickly discovered that Kalon’s Splash Nano technology was going to work in my product.
Rather, use ABBV as a hedge against this market’s notorious volatility. The company’s drug Marinol, a cannabis-based drug, has been approved by the U.S. The treatment alleviates nausea or vomiting symptoms in chemotherapy patients. Marinol also helps people living with AIDS regain their appetite. That has significant advantages in terms of building consumer engagement and trust.
Younger consumers are a bit more health conscious and they hate the effects of drinking. The hangover, weight gain, the cost and a new legal competitor in Cannabis are all changing their behavior leading to a generation that has become Sober Curious. These things are starting to crystalize into societal moments like Sober October and Dryuary. Are there any emerging adjacent markets or new products that are perceived threats to your brand or category that could become a strategic advantage? Perhaps there’s a way to nip it in the bud with similar treatment and incorporate it into your offering or product set. Alcohol has enjoyed a long unchallenged reign as the undisputed legal recreational drug.
Is served in a 32-ounce volcano bowl and garnished with orchids. Guests can share the drinks in real time — and on social media. “Australian iron ore prices look to have peaked, but coal prices have recovered all of their 2020 losses and more, as global shortages emerge,” the OCE said back in September. As the global economy began to recover from COVID-19, demand rose; this ultimately resulted in the current energy crisis — a supply/demand imbalance that is pushing up prices, Amir added. So far, Australia has no timeline attached to the legality of recreational use of marijuana, but it will be a story to watch over the coming years for those interested in the space. And the company reported spectacular growth results in the quarter ended June 30.
If CBD sales are on the rise, this CBD stock will be one of the first to indicate it. When Greenwich Biosciences received approval for its epilepsy drug, Epidiolex, it was initially considered a controlled substance… simply because it was derived from marijuana. But when the company requested it be removed from the controlled substances list, the Drug Enforcement Agency agreed. This was a big deal because it was the first time the DEA removed any type of cannabis compound from Schedule 1.
To be fair, Scotts doesn’t generate a majority of its sales from marijuana. However, this means that SMG is diversified and not dependent on the burgeoning sector. But one of the biggest things was ost cbd attracting me to cbdMD is their diverse product portfolio. From oils to tinctures to edibles, the cannabis firm provides several avenues to enjoy the benefits of non-psychoactive CBD.
Since the origins of man it has been a staple in every human civilization from around the globe. In the US it has been the only legal recreational drug on the market for consumers for generations but that is all changing with the legalization and social acceptance of cannabis. This promises to be the largest disruption since prohibition, so buckle up and prepare your brand for the ride. More than ever consumers are driven by experiences, they want to be out in the world living their best lives and not be constrained.